Habit Charger
Accompany users to build good habits within 21 days
Background
From May 2024 to February 2025, I worked in the Internet Influencer BU, where our team constantly experimented to explore the potential of the KOL economy. After many rounds of trial and error, the Habit Charger App emerged as the project that truly stood out and left a lasting impact.
Habit Charger is designed to help people build better habits by watching one short habit-building tip video a day. The content is created by Knowledge KOL Waki, who has a following of over 500K online.
Goal
Together with Waki, our mission was to create an app from 0 to 1 that offers a seamless, engaging, and cohesive behavior-change experience—helping users cultivate a healthier and happier lifestyle.
Impact
3,100↑
Registered Users
1,250↑
Premium Subscribers
$6-figure
Revenue
(USD)
We got these achievements from 0 in its first month (2025/01)
See the app
Time
7 months. 2024/07 ~ 2025/01
Role
Product Designer, with additional responsibilities in PM & Marketing
・
As the sole designer, I owned the end-to-end product design process from 0 to 1, covering everything from problem definition to the delivery of final visual artifacts, with occasional support from a senior designer for critical priorities.
・
Took on hybrid responsibilities beyond design, including product planning, delivery management, meeting facilitation, and marketing copywriting (e.g., landing page).
・
Bridged cross-functional communication in the absence of a full-time PM, ensuring alignment across product, engineering, and business stakeholders.
・
Collaborated closely with BU Head, engineers, QAs, marketing specialists, customer service, and other supporting teams to drive product success.
Core Team
・
1 Product Designer (myself)
・
Several part-time or full-time PMs across different phases
・
4 Engineers (Backend, Android, iOS)
・
1 Marketing / Sales role (pricing and client engagement)
・
Mentored by 1 Senior Designer
Company
CMoney, BU of Internet Influencer (Early-stage Team)
iOS/Android
Product Design
Strategy
Design System
Landing Page
UX Writing
Habit Charger
Accompany users to build good habits within 21 days
Background
From May 2024 to February 2025, I worked in the Internet Influencer BU, where our team constantly experimented to explore the potential of the KOL economy. After many rounds of trial and error, the Habit Charger App emerged as the project that truly stood out and left a lasting impact.
Habit Charger is designed to help people build better habits by watching one short habit-building tip video a day. The content is created by Knowledge KOL Waki, who has a following of over 500K online.
Goal
Together with Waki, our mission was to create an app from 0 to 1 that offers a seamless, engaging, and cohesive behavior-change experience—helping users cultivate a healthier and happier lifestyle.
Impact
3,100↑
Registered Users
1,250↑
Premium Subscribers
$6-figure
Revenue
(USD)
We got these achievements from 0 in its first month (2025/01)
See the app
Time
7 months. 2024/07 ~ 2025/01
Role
Product Designer, with additional responsibilities in PM & Marketing
・
As the sole designer, I owned the end-to-end product design process from 0 to 1, covering everything from problem definition to the delivery of final visual artifacts, with occasional support from a senior designer for critical priorities.
・
Took on hybrid responsibilities beyond design, including product planning, delivery management, meeting facilitation, and marketing copywriting (e.g., landing page).
・
Bridged cross-functional communication in the absence of a full-time PM, ensuring alignment across product, engineering, and business stakeholders.
・
Collaborated closely with BU Head, engineers, QAs, marketing specialists, customer service, and other supporting teams to drive product success.
Core Team
・
1 Product Designer (myself)
・
Several part-time or full-time PMs across different phases
・
4 Engineers (Backend, Android, iOS)
・
1 Marketing / Sales role (pricing and client engagement)
・
Mentored by 1 Senior Designer
Company
CMoney, BU of Internet Influencer (Early-stage Team)
iOS/Android
Product Design
Strategy
Design System
Landing Page
UX Writing
Habit Charger
Accompany users to build good habits within 21 days
Background
From May 2024 to February 2025, I worked in the Internet Influencer BU, where our team constantly experimented to explore the potential of the KOL economy. After many rounds of trial and error, the Habit Charger App emerged as the project that truly stood out and left a lasting impact.
Habit Charger is designed to help people build better habits by watching one short habit-building tip video a day. The content is created by Knowledge KOL Waki, who has a following of over 500K online.
Goal
Together with Waki, our mission was to create an app from 0 to 1 that offers a seamless, engaging, and cohesive behavior-change experience—helping users cultivate a healthier and happier lifestyle.
Impact
3,100↑
Registered Users
1,250↑
Premium Subscribers
$6-figure
Revenue
(USD)
We got these achievements from 0 in its first month (2025/01)
See the app
Time
7 months. 2024/07 ~ 2025/01
Role
Product Designer, with additional responsibilities in PM & Marketing
・
As the sole designer, I owned the end-to-end product design process from 0 to 1, covering everything from problem definition to the delivery of final visual artifacts, with occasional support from a senior designer for critical priorities.
・
Took on hybrid responsibilities beyond design, including product planning, delivery management, meeting facilitation, and marketing copywriting (e.g., landing page).
・
Bridged cross-functional communication in the absence of a full-time PM, ensuring alignment across product, engineering, and business stakeholders.
・
Collaborated closely with BU Head, engineers, QAs, marketing specialists, customer service, and other supporting teams to drive product success.
Core Team
・
1 Product Designer (myself)
・
Several part-time or full-time PMs across different phases
・
4 Engineers (Backend, Android, iOS)
・
1 Marketing / Sales role (pricing and client engagement)
・
Mentored by 1 Senior Designer
Company
CMoney, BU of Internet Influencer (Early-stage Team)
iOS/Android
Product Design
Strategy
Design System
Landing Page
UX Writing
Problem/Solution Fit
Problems
Users buy the app because they want to build good habits and trust Waki’s content.
Through internal interviews and external questionnaires, we found that habit-building is far from easy and often comes with multiple challenges
lose motivation
get distracted
procrastinate
fall back into old routines under stress
Solutions
When users encounter discouraging situations, it is crucial to consistently remind them of key tips that can help them push through challenges. Even more importantly, having someone accompany, encourage, and inspire them can make the journey much easier and more enjoyable.
So our point is this: we are not simply selling ‘courses,’ we are offering ‘accompaniment’
We build a system that users can follow to make real progress happen.
1.
Daily Bite-Sized Video: Build a Habit in 21 Days
Users can only watch one habit-building tip video per day, with the next episode available the following day. Once they finish one habit category, they can then choose the next. This approach helps users cultivate patience and ensures steady, long-term daily progress. This key mechanism is inspired by James Clear’s Atomic Habits and was reimagined by Waki & CMoney.
2.
Habit check-in
Beyond daily lessons, users sustain their journey through check-in habits.
Schedule and manage their tasks; Stay motivated through data logging, such as:
Accumulated check-in days: a sense of achievement
Longest streak of consecutive days: challenging their past self
Current streak: motivating themselves not to give up
Product/Market Fit
Landing Initial Customers
I collaborated with marketing specialists to refine the product positioning and rewrote the landing page content, structuring it around user pain points and solutions—a particularly challenging task given the complexity of the product’s storytelling. We invested significant effort in crafting compelling narratives. I also designed the responsive site in line with the brand identity and worked closely with developers to launch the final version, ensuring a clear and consistent message across all devices.
App Store & Google Play Highlights
Within its first month, Habit Charger climbed to #23 in the Productivity category and received some 5-star reviews, reflecting encouraging early adoption and positive user feedback. In addition, achieving 3,100+ registered users, 1,250+ premium subscribers, and maintaining a 55%+ daily return rate in the following weeks provided strong validation and motivation for our team.
Problem/Solution Fit
Problems
Users buy the app because they want to build good habits and trust Waki’s content.
Through internal interviews and external questionnaires, we found that habit-building is far from easy and often comes with multiple challenges
lose motivation
get distracted
procrastinate
fall back into old routines under stress
Solutions
When users encounter discouraging situations, it is crucial to consistently remind them of key tips that can help them push through challenges. Even more importantly, having someone accompany, encourage, and inspire them can make the journey much easier and more enjoyable.
So our point is this: we are not simply selling ‘courses,’ we are offering ‘accompaniment’
We build a system that users can follow to make real progress happen.
1.
Daily Bite-Sized Video: Build a Habit in 21 Days
Users can only watch one habit-building tip video per day, with the next episode available the following day. Once they finish one habit category, they can then choose the next. This approach helps users cultivate patience and ensures steady, long-term daily progress. This key mechanism is inspired by James Clear’s Atomic Habits and was reimagined by Waki & CMoney.
2.
Habit check-in
Beyond daily lessons, users sustain their journey through check-in habits.
Schedule and manage their tasks; Stay motivated through data logging, such as:
Accumulated check-in days: a sense of achievement
Longest streak of consecutive days: challenging their past self
Current streak: motivating themselves not to give up
Product/Market Fit
Landing Initial Customers
I collaborated with marketing specialists to refine the product positioning and rewrote the landing page content, structuring it around user pain points and solutions—a particularly challenging task given the complexity of the product’s storytelling. We invested significant effort in crafting compelling narratives. I also designed the responsive site in line with the brand identity and worked closely with developers to launch the final version, ensuring a clear and consistent message across all devices.
App Store & Google Play Highlights
Within its first month, Habit Charger climbed to #23 in the Productivity category and received some 5-star reviews, reflecting encouraging early adoption and positive user feedback. In addition, achieving 3,100+ registered users, 1,250+ premium subscribers, and maintaining a 55%+ daily return rate in the following weeks provided strong validation and motivation for our team.
Problem/Solution Fit
Problems
Users buy the app because they want to build good habits and trust Waki’s content.
Through internal interviews and external questionnaires, we found that habit-building is far from easy and often comes with multiple challenges
lose motivation
get distracted
procrastinate
fall back into old routines under stress
Solutions
When users encounter discouraging situations, it is crucial to consistently remind them of key tips that can help them push through challenges. Even more importantly, having someone accompany, encourage, and inspire them can make the journey much easier and more enjoyable.
So our point is this: we are not simply selling ‘courses,’ we are offering ‘accompaniment’
We build a system that users can follow to make real progress happen.
1.
Daily Bite-Sized Video: Build a Habit in 21 Days
Users can only watch one habit-building tip video per day, with the next episode available the following day. Once they finish one habit category, they can then choose the next. This approach helps users cultivate patience and ensures steady, long-term daily progress. This key mechanism is inspired by James Clear’s Atomic Habits and was reimagined by Waki & CMoney.
2.
Habit check-in
Beyond daily lessons, users sustain their journey through check-in habits.
Schedule and manage their tasks; Stay motivated through data logging, such as:
Accumulated check-in days: a sense of achievement
Longest streak of consecutive days: challenging their past self
Current streak: motivating themselves not to give up
Product/Market Fit
Landing Initial Customers
I collaborated with marketing specialists to refine the product positioning and rewrote the landing page content, structuring it around user pain points and solutions—a particularly challenging task given the complexity of the product’s storytelling. We invested significant effort in crafting compelling narratives. I also designed the responsive site in line with the brand identity and worked closely with developers to launch the final version, ensuring a clear and consistent message across all devices.
App Store & Google Play Highlights
Within its first month, Habit Charger climbed to #23 in the Productivity category and received some 5-star reviews, reflecting encouraging early adoption and positive user feedback. In addition, achieving 3,100+ registered users, 1,250+ premium subscribers, and maintaining a 55%+ daily return rate in the following weeks provided strong validation and motivation for our team.
Design Process
User Research
Questionnaire
We chose a questionnaire as our research method because we already had a preliminary profile of our target audience, derived from KOL Waki’s previous research and his data from social platforms and blog. In addition, questionnaires are quick, cost-effective, objective, and precise—making them well-suited for our fast-paced project context.
Number of samples: 1,978 people
Insight
Users know what to do basically, but struggle to sustain habits due to environmental distractions, limited time, and difficulty breaking goals into actionable steps.
Further Insight
Each habit requires tailored tips based on its context, so identifying the intersection between what the target audience desires and what Waki is widely recognized for is crucial
Competitor Analytics
Before defining the product direction, we studied leading habit-tracking apps from both Western and Asian markets. This helped us map out essential features, highlight strengths and weaknesses in existing solutions, and capture emerging design trends. Rather than simply replicating competitors, we consolidated these learnings with our own insights, product goals, and cultural context—ultimately shaping a solution tailored to our users while staying relevant to global best practices.
Functional Map
Interaction Design
User Flow / Information Architecture / Wireframe / Prototype
For complex features, I created flowcharts, user stories, wireframes, and prototypes to clearly communicate functionality and objectives to stakeholders. These artifacts facilitated alignment through iterative reviews, ensuring that product content and structures met shared expectations. For simpler features, I directly produced mockups to accelerate discussions and decision-making, streamlining the design process.
Design System
I built a design library with reusable components, ensuring that any designer—whether stepping in or assisting—can easily contribute while preserving consistency across the product.
Branding
Waki Blue
When we started the project in July 2024, we identified Waki’s key strength: his logical, practical, step-by-step advice—very different from the usual motivational “chicken soup.”
As a former TSMC engineer, Waki built his reputation on being clear and actionable. His blog’s blue-and-white design reflected this logical and trustworthy tone. At the same time, he was transitioning, hoping to bring more warmth and energy into his product.
We decided to keep blue as the core brand color to preserve his established identity, while adding brighter, more youthful colors in habit cards to create a vivid and approachable user experience.
Logo
We went through several logo iterations. I designed the first version based on Waki’s requirements and the internal team’s input. Later, a visual design specialist refined it with more subtle details. The final decision was made after gathering feedback from Waki’s private community.
Design Process
User Research
Questionnaire
We chose a questionnaire as our research method because we already had a preliminary profile of our target audience, derived from KOL Waki’s previous research and his data from social platforms and blog. In addition, questionnaires are quick, cost-effective, objective, and precise—making them well-suited for our fast-paced project context.
Number of samples: 1,978 people
Insight
Users know what to do basically, but struggle to sustain habits due to environmental distractions, limited time, and difficulty breaking goals into actionable steps.
Further Insight
Each habit requires tailored tips based on its context, so identifying the intersection between what the target audience desires and what Waki is widely recognized for is crucial
Competitor Analytics
Before defining the product direction, we studied leading habit-tracking apps from both Western and Asian markets. This helped us map out essential features, highlight strengths and weaknesses in existing solutions, and capture emerging design trends. Rather than simply replicating competitors, we consolidated these learnings with our own insights, product goals, and cultural context—ultimately shaping a solution tailored to our users while staying relevant to global best practices.
Functional Map
Interaction Design
User Flow / Information Architecture / Wireframe / Prototype
For complex features, I created flowcharts, user stories, wireframes, and prototypes to clearly communicate functionality and objectives to stakeholders. These artifacts facilitated alignment through iterative reviews, ensuring that product content and structures met shared expectations. For simpler features, I directly produced mockups to accelerate discussions and decision-making, streamlining the design process.
Design System
I built a design library with reusable components, ensuring that any designer—whether stepping in or assisting—can easily contribute while preserving consistency across the product.
Branding
Waki Blue
When we started the project in July 2024, we identified Waki’s key strength: his logical, practical, step-by-step advice—very different from the usual motivational “chicken soup.”
As a former TSMC engineer, Waki built his reputation on being clear and actionable. His blog’s blue-and-white design reflected this logical and trustworthy tone. At the same time, he was transitioning, hoping to bring more warmth and energy into his product.
We decided to keep blue as the core brand color to preserve his established identity, while adding brighter, more youthful colors in habit cards to create a vivid and approachable user experience.
Logo
We went through several logo iterations. I designed the first version based on Waki’s requirements and the internal team’s input. Later, a visual design specialist refined it with more subtle details. The final decision was made after gathering feedback from Waki’s private community.
Design Process
User Research
Questionnaire
We chose a questionnaire as our research method because we already had a preliminary profile of our target audience, derived from KOL Waki’s previous research and his data from social platforms and blog. In addition, questionnaires are quick, cost-effective, objective, and precise—making them well-suited for our fast-paced project context.
Number of samples: 1,978 people
Insight
Users know what to do basically, but struggle to sustain habits due to environmental distractions, limited time, and difficulty breaking goals into actionable steps.
Further Insight
Each habit requires tailored tips based on its context, so identifying the intersection between what the target audience desires and what Waki is widely recognized for is crucial
Competitor Analytics
Before defining the product direction, we studied leading habit-tracking apps from both Western and Asian markets. This helped us map out essential features, highlight strengths and weaknesses in existing solutions, and capture emerging design trends. Rather than simply replicating competitors, we consolidated these learnings with our own insights, product goals, and cultural context—ultimately shaping a solution tailored to our users while staying relevant to global best practices.
Functional Map
Interaction Design
User Flow / Information Architecture / Wireframe / Prototype
For complex features, I created flowcharts, user stories, wireframes, and prototypes to clearly communicate functionality and objectives to stakeholders. These artifacts facilitated alignment through iterative reviews, ensuring that product content and structures met shared expectations. For simpler features, I directly produced mockups to accelerate discussions and decision-making, streamlining the design process.
Design System
I built a design library with reusable components, ensuring that any designer—whether stepping in or assisting—can easily contribute while preserving consistency across the product.
Branding
Waki Blue
When we started the project in July 2024, we identified Waki’s key strength: his logical, practical, step-by-step advice—very different from the usual motivational “chicken soup.”
As a former TSMC engineer, Waki built his reputation on being clear and actionable. His blog’s blue-and-white design reflected this logical and trustworthy tone. At the same time, he was transitioning, hoping to bring more warmth and energy into his product.
We decided to keep blue as the core brand color to preserve his established identity, while adding brighter, more youthful colors in habit cards to create a vivid and approachable user experience.
Logo
We went through several logo iterations. I designed the first version based on Waki’s requirements and the internal team’s input. Later, a visual design specialist refined it with more subtle details. The final decision was made after gathering feedback from Waki’s private community.
Final Design
Daily Bite-Sized Video: Build a Habit in 21 Days
We designed a paid feature where users pick one habit theme—like reading, sleeping early, running, or journaling—and follow an 8-minute daily video to build it step by step. Later, new themes such as emotional awareness and habit essentials were added.
The challenge was visualizing complex states—free vs. paid, available vs. locked—while keeping the rules clear and motivating. Our design balances simplicity with guidance, helping users stay on track and grow their habits.
Main Page
Tutorial Detail
short tutorial
Next Action
Status of Topics Card
Status of Contents Card
Intro of Topics: What, How, and Why
Reading
Sleeping Earlier
Jogging
Note Taking
Habit Check-In
Through an in-depth competitor analysis, we discovered that most existing check-in features on the market focus on tracking, feedback, and planning—often presented with data visualization. Unlike these approaches, we reimagined the habit check-in experience by combining Waki’s philosophy of habit formation with James Clear’s identity-based concept from Atomic Habits, and integrated it with our 21-day premium habit-building program.
The key idea is that building a habit is not just about “ticking off a to-do,” but about gradually moving toward a new identity—becoming a healthier person, a reader, or a better parent.
Supportive and motivational messages to reinforce progress
Habit Check-in
Calendar
Metrics and insights that highlight identity-building, consistency, and achievements.
Setting
Management
Habit record dashboard
Metrics and insights that highlight growth, consistency, and achievements.
Records
Sharing
Step-by-step guidance
Users are led through the purpose behind each habit and how it connects to identity.
Tutorial
Tutorial
Onboarding
Daily Quote from Book & “What to Read Next”
Each day, users are welcomed with a Daily Quote from Book—a spark of inspiration or motivation to start their day. If they want to dive deeper, tapping “See More” leads them to blog summaries, podcast episodes, and YouTube videos. Since most users are already fans of Waki, this feature showcases his unique voice and is one of the app’s biggest highlights.
For quotes that truly resonate, users can easily save, share, or customize them with different background images, turning inspiration into something personal and memorable.
Daily Book Summary
In-Depth Reading
Podcast
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
New Year Resolution & Landing Page
The landing page serves as the first point of contact with potential users, and it must quickly communicate user value to spark interest. During the design process, we encountered a positioning challenge: Habit Charger offers diverse features and a deeply thought-out system, making it difficult to convey its benefits clearly in a short time. To address this, we clarified the target user and value proposition.
Originally, the landing page promoted the concept of the entire “Habit Charger App” but we pivoted to focus on “21-Day Habit Companion Feature”—a simpler, more direct message that immediately communicates our service to users.
Launching around the New Year, our goal was to accompany users on their journey to build better habits and become their best selves in the coming year.
Final Design
Daily Bite-Sized Video: Build a Habit in 21 Days
We designed a paid feature where users pick one habit theme—like reading, sleeping early, running, or journaling—and follow an 8-minute daily video to build it step by step. Later, new themes such as emotional awareness and habit essentials were added.
The challenge was visualizing complex states—free vs. paid, available vs. locked—while keeping the rules clear and motivating. Our design balances simplicity with guidance, helping users stay on track and grow their habits.
Main Page
Tutorial Detail
short tutorial
Next Action
Status of Topics Card
Status of Contents Card
Intro of Topics: What, How, and Why
Reading
Sleeping Earlier
Jogging
Note Taking
Habit Check-In
Through an in-depth competitor analysis, we discovered that most existing check-in features on the market focus on tracking, feedback, and planning—often presented with data visualization. Unlike these approaches, we reimagined the habit check-in experience by combining Waki’s philosophy of habit formation with James Clear’s identity-based concept from Atomic Habits, and integrated it with our 21-day premium habit-building program.
The key idea is that building a habit is not just about “ticking off a to-do,” but about gradually moving toward a new identity—becoming a healthier person, a reader, or a better parent.
Supportive and motivational messages to reinforce progress
Habit Check-in
Calendar
Metrics and insights that highlight identity-building, consistency, and achievements.
Setting
Management
Habit record dashboard
Metrics and insights that highlight growth, consistency, and achievements.
Records
Sharing
Step-by-step guidance
Users are led through the purpose behind each habit and how it connects to identity.
Tutorial
Tutorial
Onboarding
Daily Quote from Book & “What to Read Next”
Each day, users are welcomed with a Daily Quote from Book—a spark of inspiration or motivation to start their day. If they want to dive deeper, tapping “See More” leads them to blog summaries, podcast episodes, and YouTube videos. Since most users are already fans of Waki, this feature showcases his unique voice and is one of the app’s biggest highlights.
For quotes that truly resonate, users can easily save, share, or customize them with different background images, turning inspiration into something personal and memorable.
Daily Book Summary
In-Depth Reading
Podcast
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
New Year Resolution & Landing Page
The landing page serves as the first point of contact with potential users, and it must quickly communicate user value to spark interest. During the design process, we encountered a positioning challenge: Habit Charger offers diverse features and a deeply thought-out system, making it difficult to convey its benefits clearly in a short time. To address this, we clarified the target user and value proposition.
Originally, the landing page promoted the concept of the entire “Habit Charger App” but we pivoted to focus on “21-Day Habit Companion Feature”—a simpler, more direct message that immediately communicates our service to users.
Launching around the New Year, our goal was to accompany users on their journey to build better habits and become their best selves in the coming year.
Final Design
Daily Bite-Sized Video: Build a Habit in 21 Days
We designed a paid feature where users pick one habit theme—like reading, sleeping early, running, or journaling—and follow an 8-minute daily video to build it step by step. Later, new themes such as emotional awareness and habit essentials were added.
The challenge was visualizing complex states—free vs. paid, available vs. locked—while keeping the rules clear and motivating. Our design balances simplicity with guidance, helping users stay on track and grow their habits.
Main Page
Tutorial Detail
short tutorial
Next Action
Status of Topics Card
Status of Contents Card
Intro of Topics: What, How, and Why
Reading
Sleeping Earlier
Jogging
Note Taking
Habit Check-In
Through an in-depth competitor analysis, we discovered that most existing check-in features on the market focus on tracking, feedback, and planning—often presented with data visualization. Unlike these approaches, we reimagined the habit check-in experience by combining Waki’s philosophy of habit formation with James Clear’s identity-based concept from Atomic Habits, and integrated it with our 21-day premium habit-building program.
The key idea is that building a habit is not just about “ticking off a to-do,” but about gradually moving toward a new identity—becoming a healthier person, a reader, or a better parent.
Supportive and motivational messages to reinforce progress
Habit Check-in
Calendar
Metrics and insights that highlight identity-building, consistency, and achievements.
Setting
Management
Habit record dashboard
Metrics and insights that highlight growth, consistency, and achievements.
Records
Sharing
Step-by-step guidance
Users are led through the purpose behind each habit and how it connects to identity.
Tutorial
Tutorial
Onboarding
Daily Quote from Book & “What to Read Next”
Each day, users are welcomed with a Daily Quote from Book—a spark of inspiration or motivation to start their day. If they want to dive deeper, tapping “See More” leads them to blog summaries, podcast episodes, and YouTube videos. Since most users are already fans of Waki, this feature showcases his unique voice and is one of the app’s biggest highlights.
For quotes that truly resonate, users can easily save, share, or customize them with different background images, turning inspiration into something personal and memorable.
Daily Book Summary
In-Depth Reading
Podcast
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
如果你不先站出來定義自己，很快地別人會用很不精確的定義為你代勞。
——Brad Stulberg《踏實感的練習》
New Year Resolution & Landing Page
The landing page serves as the first point of contact with potential users, and it must quickly communicate user value to spark interest. During the design process, we encountered a positioning challenge: Habit Charger offers diverse features and a deeply thought-out system, making it difficult to convey its benefits clearly in a short time. To address this, we clarified the target user and value proposition.
Originally, the landing page promoted the concept of the entire “Habit Charger App” but we pivoted to focus on “21-Day Habit Companion Feature”—a simpler, more direct message that immediately communicates our service to users.
Launching around the New Year, our goal was to accompany users on their journey to build better habits and become their best selves in the coming year.
Learning
Bringing abstract concepts to life requires both communication and compromise
Due to tight timelines, I needed to actively share design concepts, discuss technical constraints, and align on priorities with stakeholders and teammates. I often presented designs at different levels of fidelity to different stakeholders. Wireframes sometimes weren’t easily understood by everyone, while high-fidelity mockups could shift the discussion away from core issues. Choosing the right level of detail for each stage became a key learning in this fast-paced environment.
Additionally, when opinions diverged, it was crucial to distinguish emotional, subjective, and objective feedback. Conducting structured, clear, and easily understandable discussions proved to be the most effective way to reach consensus.
Keeping consistency and clarity in a multi-feature, vibrant product
Designing at different platform comes with many constraints. Android, iOS, and Web have different launch processes and requirements. On the other hand, the use of rich colors and imagery helps keep the app lively, but I also had to constantly check that the overall tone remained harmonious to avoid visual fatigue. Asking teammates for feedback, reviewing repeatedly, and iterating became key strategies to ensure consistency while keeping the product engaging. Of course — a big thanks to my mentor Lynn and the CMoney Design Team for their invaluable support in helping me keep the product consistent and clear.
Last but not least, heartfelt thanks to my amazing teammates, whose support and collaboration made this project truly possible.
Team Building – Entire BU
Christmas Celebration
Day 1 of the product launch livestream
Learning
Bringing abstract concepts to life requires both communication and compromise
Due to tight timelines, I needed to actively share design concepts, discuss technical constraints, and align on priorities with stakeholders and teammates. I often presented designs at different levels of fidelity to different stakeholders. Wireframes sometimes weren’t easily understood by everyone, while high-fidelity mockups could shift the discussion away from core issues. Choosing the right level of detail for each stage became a key learning in this fast-paced environment.
Additionally, when opinions diverged, it was crucial to distinguish emotional, subjective, and objective feedback. Conducting structured, clear, and easily understandable discussions proved to be the most effective way to reach consensus.
Keeping consistency and clarity in a multi-feature, vibrant product
Designing at different platform comes with many constraints. Android, iOS, and Web have different launch processes and requirements. On the other hand, the use of rich colors and imagery helps keep the app lively, but I also had to constantly check that the overall tone remained harmonious to avoid visual fatigue. Asking teammates for feedback, reviewing repeatedly, and iterating became key strategies to ensure consistency while keeping the product engaging. Of course — a big thanks to my mentor Lynn and the CMoney Design Team for their invaluable support in helping me keep the product consistent and clear.
Last but not least, heartfelt thanks to my amazing teammates, whose support and collaboration made this project truly possible.
Team Building – Entire BU
Christmas Celebration
Day 1 of the product launch livestream
Learning
Bringing abstract concepts to life requires both communication and compromise
Due to tight timelines, I needed to actively share design concepts, discuss technical constraints, and align on priorities with stakeholders and teammates. I often presented designs at different levels of fidelity to different stakeholders. Wireframes sometimes weren’t easily understood by everyone, while high-fidelity mockups could shift the discussion away from core issues. Choosing the right level of detail for each stage became a key learning in this fast-paced environment.
Additionally, when opinions diverged, it was crucial to distinguish emotional, subjective, and objective feedback. Conducting structured, clear, and easily understandable discussions proved to be the most effective way to reach consensus.
Keeping consistency and clarity in a multi-feature, vibrant product
Designing at different platform comes with many constraints. Android, iOS, and Web have different launch processes and requirements. On the other hand, the use of rich colors and imagery helps keep the app lively, but I also had to constantly check that the overall tone remained harmonious to avoid visual fatigue. Asking teammates for feedback, reviewing repeatedly, and iterating became key strategies to ensure consistency while keeping the product engaging. Of course — a big thanks to my mentor Lynn and the CMoney Design Team for their invaluable support in helping me keep the product consistent and clear.
Last but not least, heartfelt thanks to my amazing teammates, whose support and collaboration made this project truly possible.
Team Building – Entire BU
Christmas Celebration
Day 1 of the product launch livestream
Thanks for stopping by — you can reach me here
Copyright © Chinyi Lai 2025 ❤︎
Thanks for stopping by — you can reach me here
Copyright © Chinyi Lai 2025 ❤︎
Thanks for stopping by — you can reach me here
Copyright © Chinyi Lai 2025 ❤︎