Stock Café is a stock information app focused on U.S. stock market insights and discussions.

In this project, I developed three distinct main visual directions to explore different brand tones and visual identities. These proposals were presented to internal teams and key opinion leaders (KOLs) for review and selection.

Based on qualitative feedback and alignment discussions, I iterated on the selected direction to refine visual elements, improve clarity, and better match the community’s positioning.

This process emphasized collaborative decision-making, rapid iteration, and translating abstract brand values into scalable visual systems.